Americans Olympians Launch Underwear Lines
 Two American Olympians, Julia Mancuso and Hannah Teter, have branched out to each launch their own underwear lines.
Alpine skier Julia Mancuso has a new underwear line that she calls Kiss My Tiara. The business idea apparently sprang from lucky underwear she wore at the '02 Olympics in Salt Lake City, while the tiara angle is courtesy of the "Super Jule" crown she wore following her gold at the '06 Olympics in Turin.
That's because each pair sold results in a $5 donation to the group, with Teter hoping to raise $100,000 by May. According to local reports, Teter has a long history of generosity, including donating prize money she's won on the snow boarding tour.
Teter won a halfpipe gold medal at the at the 2006 winter games. In November, Ben & Jerry's named an ice cream flavor after her. More recently, she posed in the Sports Illustrated swimsuit issue.
Male Power Adds Skulls Collections
 Male Power, the leader in men's specialty underwear, has recently published its new print catalog. The 2010 catalog features all of Male Power's collections, from their popular Branded Cotton Lycra collection to their hot new Extreme collection.
Men's intimates brand Male Power has launched the Skulls collections featuring new skull-embellished prints. Included is the Skull Emblem Collection, the Mesh Collection and the Lycra Collection with a total of nine styles overall. Sizes run from S through XL, and thongs running in sizes S/M and L/XL.
The Skull Emblem collection features a thong and enhancing pouch short with a three-inch silver studded appliqué and cire waist. It wholesales for $10.95 to $12.95, marking it as the most costly of the collections.
The Mesh collection includes a low rise short that “dares to reveal more,” the company said, while the Lycra collection features shorts and a posing strap embellished in a pattern of white skulls with fiery eyes set against a black background. Mesh and Lycra groups wholesale for $4.95 to $10.95.
Dogi back on its feet
Dogi has promised that March 2010 will see the conclusion of the insolvency proceedings which the El Masnou-based company has been negotiating since last June. “The company is currently reaching an agreement with the majority of its creditors. Despite far slower demand, the Spanish unit of Dogi Internationale reported a positive period during the last quarter of 2009,” confirmed Sergi Domenech, Dogi's Marketing Director.
Cutting staff numbers by 75, and above all, moving the unit to a brand new, high-performance factory, employing 230 people in 24,000 m², should enable Dogi to rationalize production without neglecting creativity. “Improving quality and productivity in the three old units had become a bit tricky. Without counting the fact that 2008/2009 was not a great year in creative terms for Dogi,” admits Sergi Domenech.
Two new concepts should enable Dogi to revive its creative flair: the “Dogitech” range of technical and shaping products for functional articles and plus-sizes, as well as “Invisible” a new generation of second-skin fabrics with new, more contrasting aesthetics. |
