Lace-n-Lingerie : About US

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International Melange

Lace-n-Lingerie was the first offering to this trade, from this fledging and upcoming professional publishing house Niksan Enterprise. Over the next few years, the company has built a robust foundation and infrastructure in this field.

Niksan Enterprise has formed strategic alliance with top lingerie brands to further its interest in the lingerie sector. Then in the year 2000 the company upped its performance by launching the first trade show on the lingerie segment in this entire subcontinent.

The first show called Bodywear-2000 was held at Hotel Siddharth, Delhi with 30 participants and had a visitor turnout of 1750 buyers. It was sponsored by none the fewer textiles and fiber giant and a fortune 500 company Dupont Lycra and co-sponsored by The European Textile major Modal Lenzing.

After the stupendous success of Bodywear 2000 the company did not look back. The company then undertook a conscious decision to do trade shows annually in January or February every year after Interfieliere-Show in Paris that’s normally held in the last week of January.

Another conscious decision the company took was that it’s going to be a travelling show targeting various metros all over India. The company has thus far organised trade shows at Nehru Centre in Mumbai in 2001, then at Hotel Atria in Bangalore in 2002 and again at Mumbai in 2003 at Nehru Centre.

Company Vision

To develop market driven a customer focussed organisation through continuous improvement in systems, and innovative relationship marketing.

To meet the challenge of the new century by achieving a high level of efficiency, speed, sustainable growth and profitability.

To push the company into a higher profile in the world lingerie markets.

To be a leader and trendsetter in the Indian lingerie industry.

Company Overview

The Niksan group has gradually grown from its humble beginning from a nondescript office in Girguam Mumbai in South Mumbai to a comfortable office in North Mumbai at Malad(W) in an upcoming business locality where several International call centres and entertainment hub is situated.

The offices are run by a team of well-qualified and capable personnel, who have an experience of more than three years in the fashion, retail and information industry.The Company turned into a Pvt. Ltd. firm in April’2002 and was renamed as Niksan Info Media Pvt. Ltd.

Company’s Management Team :

Chairman / CEO
Mr. Sanjay Manocha: Chairman and CEO with more than 15 years of experience in the fashion industry. He was an Associate Advertising
Manager in a leading publishing house, Magna Publishing, the publishers of Stardust, Society, Savvy etc. magazine. He holds a wealth of marketing
and publishing experience through a plethora of advertising accounts handled by him through his flagship co. Saransh Advertising Services, which has handled advertising and printing job of several
MNC companies.

Managing Director
Mrs. Shelley Manocha: Managing Director She is a fashion veteran, an alumni of DAV Fashion Design Institute. She manages the day to day operations of the Mumbai office and has strong relationship with the customers. She also heads the post of fashion editor in Lace-n-Lingerie magazine which encompasses the women’s perspective to design and create elements in the male dominated lingerie industry. Her familiarity in the technical requirements of product development and her extreme knowledge in the dissemination of Fashion related events and marketing.

PUBLISHING DIVISION

LACE-N-LINGERIE: L-n-L is the only Indian publication offering information to the small, medium and the large business community. It has been instrumental in offering quality response to over 300 advertisers.

Being the only magazine of its kind, it helps companies in creating brand image and inquires for their business opportunities. This would include companies stepping in or even pioneering.

The publication has raised itself on a quality platform for domestic as well as international arena.

Lace-n-Lingerie has a unique advantage as it offers complete service to every advertiser and reader. It is one of its kinds to ensure that 100% response vis-à-vis its database of over 12,500. Readership base of 1,75,000 among prospective business buyers and consumers. Besides the three sections of the magazine also assists the advertiser to advertise in any of these section which corresponds to the nature of the business. The magazine also offers a platform for suppliers to highlight their products.

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